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About bServed

Clinical Expertise.
Revenue Results.

bServed is a real-time Utilization Management and Revenue Cycle partner built by healthcare professionals who spent decades on both sides of the payor relationship — and understand exactly where hospitals lose money.

What We Do

bServed is the only complete 24/7 Revenue Cycle infrastructure that protects hospital revenue by providing both technology and trained clinical teams. We specialize in Utilization Management and Revenue Cycle Management — bridging the gap between hospital operations and payor systems while optimizing care coordination and financial performance.

Our model is simple: bServed functions as an embedded extension of your team. We operate in real time — from the Emergency Department through discharge and post-discharge appeals — so that no revenue opportunity is missed, and no denial goes uncontested.

We work with all hospital types: Critical Access Hospitals, Short-Term Acute Care facilities, and large health systems. We integrate with any EMR. We implement in 30 days. And we don't move forward with an engagement unless we can confirm a positive ROI first.

Why bServed

Six Reasons Hospitals
Choose bServed.

We've built this company around the things that traditional UM vendors get wrong.

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30-Day Implementation

Fully operational in 30 days with zero disruption to physician workflows or existing staff systems.

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ROI Guaranteed Before You Start

Pre-engagement analysis confirms your program will deliver positive financial return — no ROI identified, no engagement started.

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No Long-Term Contracts

bServed earns partnerships through measurable results — not contractual lock-in or multi-year commitments.

🏥

Works for Any Hospital

From 90-bed community hospitals to large academic health systems — bServed adapts to your specific size, payor mix, and service lines.

💻

Compatible with ANY EMR

No new systems. No infrastructure overhaul. bServed integrates with any EMR and works within your existing workflows from day one.

👥

Technology + Human Expertise

Real-time software paired with trained clinical and RCM professionals. Not just a platform. Not just staff. Both — working together 24/7.

30-Day Implementation

Most UM programs take months to implement — months during which your hospital continues losing revenue. bServed is fully operational within 30 days, including EMR integration, workflow alignment, and team onboarding. Physicians don't change how they practice. Existing staff don't learn new systems. bServed integrates around your hospital, not the other way around.

ROI Guaranteed Before You Start

Before bServed begins any engagement, we conduct a pre-implementation analysis of your hospital's current utilization patterns, denial rates, and authorization performance. If we can't identify a clear path to positive ROI, we don't move forward — and we tell you that directly. This isn't a standard vendor practice. It reflects our confidence in the program and our commitment to partnerships built on results.

No Long-Term Contracts

Most vendors require long-term agreements regardless of whether they deliver results. bServed does not. We maintain partnerships because we consistently generate measurable financial benefit — not because a contract prevents hospitals from leaving. This model holds us accountable in a way that traditional vendor agreements do not. If performance drops, you're not locked in.

Works for Any Hospital

bServed has deployed at Critical Access Hospitals with 90 beds, acute care facilities with 420 beds, and large integrated health systems. The program adapts to your specific payor mix, service line complexity, and operational structure. Whether your biggest challenge is ED volume, Behavioral Health, or post-acute authorization management, bServed builds the program around what your hospital actually needs.

Compatible with ANY EMR

bServed integrates with Epic, Cerner, Meditech, CPSI, and any other EMR system your hospital uses. Our technology layer surfaces utilization signals from your existing data without requiring new infrastructure, new portals, or changes to physician documentation practices. The integration is invisible to your clinical team — which is exactly the point.

Technology + Human Expertise

Software alone doesn't prevent denials — clinical judgment does. And clinical staff alone can't manage the volume and complexity of modern payor communication. bServed pairs real-time technology with physician advisors, utilization review nurses, behavioral health specialists, and revenue cycle experts — all working together, 24 hours a day, 7 days a week. This is the infrastructure that produces 10X ROI, not a platform subscription.

Leadership

The Team Behind bServed.

Physicians, nurses, and revenue cycle executives — each with 20+ years of experience on both sides of the healthcare system.

Max Bekalo

Max Bekalo

MD, MHA
Chief Executive Officer
Argo Babakhanyan

Argo Babakhanyan

MSN, RN, PHN
Co-Founder & CTO
Marianna Kmbikyan

Marianna Kmbikyan

MBA
Chief Operating Officer
Edwin Mendoza

Edwin Mendoza

MD, MHA
Chief Revenue Officer
Lorie Crocker

Lorie Crocker

BSN, RN
Director of Operations
Alina Semerjian

Alina Semerjian

BSHS, MS-Psychology
Director of Payor Communications

Talk to the Team.

Schedule a call with us and find out what bServed can do for your hospital.

Book a Free Call →