As CEO of Served, With a 25-year background in healthcare leadership roles across Regal Medical Group, CHA Hollywood Presbyterian Medical Center, Southern Regional Medical Center, and Prime Healthcare, he brings deep expertise in case management, clinical documentation, and revenue cycle performance. His career has been defined by building systems that bridge hospitals and payors, streamline care coordination,and elevate operational standards across the continuum.
Argo is the Co-Founder and Software Development Lead at Served, where he drives both operational strategy and product innovation.
With a Master of Science in Nursing and a background in utilizationmanagement and throughput coordination, he uniquely bridges clinical expertise with technology.
Marianna is an MBA-trained executive with 20+ years leading revenue cycle transformation, using technology and process to strengthen payment performance and billing strategy. She previously served as Vice President of Revenue Cycle and Chief Financial Officer at CHA Health Systems, and as Vice President of Revenue Cycle at Pipeline Health, with additional executive roles at Keck Medicine of USC and Dignity Health/Optum 360.
With over 25 years in healthcare, business and education, he brings an ability to understand needs and provide the foundation to strong relationships within the industry. Edwin holds a master's in healthcare administration with a focus in finance as well as over 7 years in clinical documentation integrity allowing him to bring strong insight to hospitals and healthcare organizations.
RN-BC CM
Formerly HA Division VP of Case Management with 20 years of leadership spanning bedside nursing, care coordination, and utilization management He now leads operations at Served. Having overseen an average daily census of over 5,000 patients he brings a wealth of experience.
Lorie Crocker is a Healthcare management leader with 33 years of experience, including 15 years focused on care management working with one of the nation's largest healthcare payors. A U.S.military veteran with 8 years of service, she brings deep insight in performance and operations.
25 years in healthcare management across operations and administration.
10 years in hospital-based administrative roles
15 years with a major payor, specializing in inpatient and outpatient Utilization Management
