About bServed: UM & RCM Experts for Healthcare

Max BekaloMD, MHA Chief Executive Officer

As CEO of Served, With a 25-year background in healthcare leadership roles across Regal Medical Group, CHA Hollywood Presbyterian Medical Center, Southern Regional Medical Center, and Prime Healthcare, he brings deep expertise in case management, clinical documentation, and revenue cycle performance. His career has been defined by building systems that bridge hospitals and payors, streamline care coordination,and elevate operational standards across the continuum.

Marianna Kmbikyan MBA Chief Operating Officer

Marianna is an MBA-trained executive with 20+ years leading revenue cycle transformation, using technology and process to strengthen payment performance and billing strategy. She previously served as Vice President of Revenue Cycle and Chief Financial Officer at CHA Health Systems, and as Vice President of Revenue Cycle at Pipeline Health, with additional executive roles at Keck Medicine of USC and Dignity Health/Optum 360.

Argo Babakhanyan MSN, RN, PHN Co-Founder, CTO

Argo is the Co-Founder and Software Development Lead at Served, where he drives both operational strategy and product innovation.

With a Master of Science in Nursing and a background in utilizationmanagement and throughput coordination, he uniquely bridges clinical expertise with technology.

Edwin Mendoza MD, MHA Chief Revenue Officer

With over 25 years in healthcare, business and education, he brings an ability to understand needs and provide the foundation to strong relationships within the industry. Edwin holds a master's in healthcare administration with a focus in finance as well as over 7 years in clinical documentation integrity allowing him to bring strong insight to hospitals and healthcare organizations.

Boris Kotelnikov BSHA/PH/HS,
RN-BC CM

Formerly HA Division VP of Case Management with 20 years of leadership spanning bedside nursing, care coordination, and utilization management He now leads operations at Served. Having overseen an average daily census of over 5,000 patients he brings a wealth of experience.

LORIE CROCKER BSN, RN Director of Operations

Lorie Crocker is a Healthcare management leader with 33 years of experience, including 15 years focused on care management working with one of the nation's largest healthcare payors. A U.S.military veteran with 8 years of service, she brings deep insight in performance and operations.

bServed for Hospitals

bServed's is built by clinicians, technology experts, and healthcare leaders with proven experience. We have seen how fragmented systems create gaps that allow for missed care delivery, financial deficiencies, and result in failure for healthcare organizations. Add to that the changing regulatory and policy requirements that create a moving target for hospital teams just trying to get it right.

That's where we come in, bServed has built a full scope solution where your hospital team will never have to deal with a payor, a denial, or the expensive appeal process again. Together we can provide a single point solution to make your organization healthy and allow the focus to be on the patient and not on the work behind the scenes.

For Healthcare Payors

Using bServed results in better relationships with associated hospitals. We help cut costs by efficiently processing clients’ Medical Necessity Reviews, Admission Notifications, DRG Validation, and Prior Authorizations.

As a complete service, bServed can offer peer-to-peer calls with attending physicians, payors, and the Medical Directors. Turnaround time is improved. Our clients see a vast improvement in ROI. Companies run more effectively, patients see improved processing of their health insurance claims, and costs are lowered overall.

bServed Team

As a team of health-care professionals our experience means we can relate to any circumstance a hospital may face. We share a professional background with our clients.

Team of health-care
professionals.

From our top executive talent, skilled in all areas of health care, to our highly trained clinical staff, we offer services designed to be an extension of a hospital’s work force.

We understand that any health care entity is only as good as the patient results they deliver. And we are here to make sure that your hospital delivers the most optimal results any patient can receive.

Meet our team

bServed for Hospitals

For Healthcare Payors

bServed Team

Insights